Regardless of the area of design we're talking about, the role is always to create a consistent, recognizable solution that meets an objective.

Through the creation of consistent visual communication elements that are aligned with your brand and targeted to your audience.

Elements such as the logo, colors, typefaces and the genre of images or illustrations used in products, digital or physical communication, form the visual identity of your brand, which will make it recognizable and consistent to your audience. 

The results of a well-structured identity or design product are always visible and depend on the project's objective.

They can be reflected in a higher number of visits, sales, or simply in an increase in notoriety and authority compared to the competition.