Ria Shopping

Ria Shopping wanted to once again become a living part of the Olhão community: a meeting space, culture and collective memory. Flow developed the creative concept, storytelling, slogan and script for the campaign "Onde Olhão se Encontra", a tribute to the stories and symbols that define Olhão's identity. We drew inspiration from the figures and legends that inhabit the local imagination and brought them back to the present. We also created the campaign's graphic identity, merging the traditional aesthetics of Olhão with the contemporary identity of Ria Shopping.