The KubiDoce project, which began with the incredible story of Floripes, the legendary figure of Olhão brought to life in the city's finest pastry shop, has been an exciting journey for FLOW. As we progressed, we expanded our horizons to include social media management and campaigns, bringing to life not only KubiDoce’s delicious sweets but also the rich cultural heritage of Olhão.

Our latest promotional video, a true Hollywood-style production, not only showcased the sweet taste of Floripes but also delved into the historical and cultural roots of the city. It was a creative journey that involved every aspect of production, from scriptwriting to direction, resulting in something we are truly proud of.

This promotional video was part of a social media campaign designed and produced by our marketing and video team. Through two 15-second videos and smaller segments, we launched a two-week pre-campaign leading up to a one-month campaign, featuring the main promotional video, along with photography and additional segments to enhance the promotion.

Following target audience research and goal definition, this two-video production was completed within three days, covering everything from scriptwriting, pre-production, storyboard creation, and technical script development, to voice-over writing, directing, production, editing, and finally, the campaign launch—including scheduling, keyword selection, copywriting, and hashtags.

Our carefully planned and executed social media campaign reached an audience of over 300,000 accounts, spreading the sweetness of Olhão across Sotavento Algarvio, the Lisbon District, and Andalusia.

And, of course, our collaboration with KubiDoce continues! We are already gearing up to sweeten the lives of our followers with an exciting Halloween campaign on the way. We are ready for more creative challenges and eager to continue our partnership with KubiDoce, as we write the next chapters of this sweet and exciting story together.